Play OJO
Thumbs up
Business opportunity
Play OJO has created a fairer online casino which puts players in control of their money and removes hidden T&Cs.
Marketing challenge
To increase market share across key European markets by raising brand awareness and encouraging sign-ups and first-time deposits.
The work
Consumer research showed that Play OJO’s fairness proposition resonated well with consumers, specifically first time players and regular ‘switchers’, but that it wasn’t cutting through in a busy category.
So we went all in on fairness. A new distinctive ‘thumbs up’ brand asset, “the fair casino” sonic and a consistent approach to creative across all media channels to drive salience across the category and a differentiated fairness message.
THUMB’S UP is a brand platform centered on fairness that is future-proofed and adaptable across brand, product and value propositions. We kicked off with a fully integrated campaign and brand response TV ad…
450%
increase in registrations
Impact
66%
reduction in CPA
79%
increase in conversions to deposits